Brevity is the soul of (croquet) advocacy

In my experience one of the key attributes of successful advocacy is the ability to be concise, to make the most of what attention-span you may capture from a busy and potentially distracted decision-maker. The one-page election brief drafted on behalf of the Marrickville Croquet Club Committee is an example of the craft.

Well, it is election time for NSW Local Councils, and at the Marrickville Croquet Club (MCC) we decided that the Committee could usefully send an Election Brief to all candidates as part of our management of key stakeholder relationships.  We wanted to remind candidates of the existence and importance of the club locally and more broadly within the expanded municipality, and to seek their active support of the club in future if elected.

In my experience working as a consultant, consumer advocate and then a public servant one of the key attributes of successful advocacy is the ability to be concise – it is often vital to capture your points as briefly and precisely as possible. You need to make the most of what limited attention-span you may capture from a busy and potentially distracted decision-maker.  I think the following one-page brief I drafted on behalf of the Committee hits the mark as an example of the craft (note that the brief did not include the photos in this blog).

As an aside, to illustrate the effort in achieving concision, I was going to quote one of my favourite Mark Twain sayings:  If I had more time, I would have written a shorter letter.  However a little research, which led me to Quote Investigator, tells me that in fact “Mark Twain who is often connected to this saying did not use it according to the best available research”.

While many variations of the expression have been used by many famous figures, apparently the first English language example was a sentence in translation of work by the French mathematician and philosopher Blaise Pascal.  Indeed I actually like what we are told by wikiquote is the literal translation even more:

I made this one [letter] longer only because I have not had the leisure to make it shorter.

A modern take on the need to be brief is the idea of the ‘elevator pitch’, which basically says you should be able to get your idea/proposal/request across to your intended audience in the time you might have them trapped in a lift … 30 seconds to a couple of minutes max.  In that pitch you need to get the listener engaged, interested and agreeing to your concluding ‘call to action’.

Not a bad thing to be able to do, although it perhaps has a bit of a Mad Men feel to it – I note Wikipedia characterises the series as an American period drama. My reflection is that you know you are getting old when period drama is set in times you can remember – I guess that’s why I get the leisure to write short blogs!

Enjoy, and remember, the opposite of a briefing is a longing 😉

Marrickville Croquet Club


Local Government Election September 2017


The purpose of this brief is to acquaint Inner West Council candidates with the existence and importance of Marrickville Croquet Club (MCC) as a community, recreational and sporting resource in the municipality.

MCC is a Marrickville community asset in a number of ways: it offers an inclusive, all-age, low intensity recreation activity in the municipality; it is financially self-sufficient and takes good day-to-day care of the facility maintained by council; it continues to build membership and community engagement, thus increasing utilisation of the facility and contributes to diversity of recreation options.

MCC was established in 1926 and is therefore a long-standing entity and reference for the landscape of Marrickville Park. The clubhouse and lawn were recognised in the recently completed Plan of Management as a significant heritage item in the park and MCC operates as an integral part of Marrickville Park with the continued support of council in the maintenance of the facility.

The arrangements for the retention and maintenance of the croquet club in the park have worked well to date and there seems to be genuine efficiency in combining croquet lawn maintenance with that of the park oval and cricket pitch.  With this support, MCC is delighted to curate and help preserve the croquet club as a living contribution to the heritage assets of Inner West Municipality.

MCC also contributes a particular recreational asset for the area: membership is diverse and players participate across age and gender.  Croquet offers an almost unique opportunity for people of all ages to interact in a recreationally competitive environment on an equal basis relatively independent of physical capability. MCC remains enthusiastic to engage with Council as it regains momentum post-amalgamation, and would like to participate in initiatives such as Sport-A-Month and similar programs to develop and encourage community participation in the sport.

MCC is the only croquet club in the municipality, drawing playing members from various corners of the area. With the relatively recent rebuilding of active membership and engagement, the Club now has scheduled play at the facility 5 days a week.  The club is well accepted and supported by the immediate local residents and continues to engage with the broader community such as in recent events with both Petersham after school care students and the Marrickville Heritage Society.

The club is diligent in seeking relevant publicity for the club and croquet in general and is taking advantage of contemporary communication tools to build an online community using Facebook, which now has 286 supporters (increased from 102 in 2013).

We ask you to note that the Marrickville Croquet Club relies on (and is of course grateful for) continued support from Council.   Without that support, MCC would likely cease to function, which would deprive the community of an excellent low-impact, age-inclusive recreational resource, while leaving open the question of preserving the heritage value of the croquet-specific physical infrastructure which has an important place in the park landscape.

We urge you, as a candidate for local election, to publicly commit to the principle that the Marrickville Park croquet facility should be supported and preserved as a functioning and intact entity.  Your confirmation of that commitment by email would be appreciated.

Management Committee of the Marrickville Croquet Club



Fake news anyone?

Fake news is very much in the news recently – the keynote presentation on the topic by Professor Jeff Jarvis at the launch of the new Centre for Media Transition at UTS last week got me thinking about the current erosion of ‘trust’, the shift from ‘siloed’ to ‘networked’ communications and media and how a viable business model for news media is actually essential to democracy, which in turn is essential to an innovative and adaptable economy and society.

Last week I went along to the launch of the new Centre for Media Transition at the University of Technology Sydney (UTS).   The Centre has the very useful goal of helping us to understand key areas of current media evolution and how new technologies and digital transition can be harnessed – to develop local media and to enhance the role of journalism in democratic, civil society.

As well as reconnection with various colleagues from the ACMA and other networks, I also very much enjoyed the keynote presentation by Professor Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at City University New York’s Graduate School of Journalism. He chose as his topic ‘Fake news’, which he then with a very sensible sense of irony denounced as a bogus topic.  The real topic he suggested was the current erosion, and urgent need for restoration of, ‘trust’: trust in ‘facts’ as a basis for policy action; our ability to conduct civil community discourse; political and other institutions; and news media.

20170725_175309-02One observation I would offer on the issue of so-called ‘fake news’ is that there has been a long established practice on public relations of ‘slanted’ if not ‘fake’ media stories – although it would seem that the velocity of less-than-reliable news has sped up with the rest of the news cycle.  Jarvis raised dramatic but not alarmist concerns about the ‘weaponisation’ of information manipulation and the ability of various actors to leverage the media tools now available to foster polarization and attack the ‘truth’ through scale and speed of communications.

When pondering the trustworthiness of news, I remembered the notion that traditionally journalism has not been rated as high as many other professions in terms of trustworthiness.  I hunted out the latest Roy Morgan survey on the image of various professions, conducted in May 2017.  This finds only 20% of Australians rate Newspaper Journalists ‘very high’ or ‘high’ for ethics and honesty with 17% so rating TV Reporters.  However, looking at the time series helpfully provided by Roy Morgan, it is worth noting this is actually an all-time high for newspaper journalists on a rising trend, and up from 12% in 1976. TV reporters are shown to be reasonably stable around the mid-teens since 1988 when first measured.

This suggests to me perhaps some support for the avowed optimism Jarvis offered, with strategies and counsel about using traditional and new journalistic practice to counter the attacks on trust, to build news literacy, resurrect civility and encourage responsible sharing. What particularly struck a chord with me was his stress on the need for journalism to develop as an audience-centric service.

In my own thinking about media and communications futures I have found the application of network thinking and analysis to be very useful.  The world of communications has moved over the last couple of decades from one of massive ‘silos’ such as TV stations and printing plants to one in which the functions of those silos have been spread out across wide and varied networks, from the electronic hardware of the Internet and to the software based landscape of social media. This has been, to use an often misunderstood and sometime overused term, a ‘paradigm shift’, which has shaken business models and re-arranged social structures.

Under the ‘silo’ paradigm, agents such as journalists and regulators could see themselves as standing ‘outside’ the silos, but they are now effectively participants, enmeshed in the networks of the new paradigm. And this is where, as I understand it, Jarvis is going with his thinking and teaching: forget about so-called ‘objective’ reporting and engage meaningfully with real communities and deliver them a service they find valuable. Makes sense to me.

One important and obvious dimension of the paradigm shift has been the commercial challenges to the business models of the incumbent media industry ‘silo-owners’.  That in turn has been an ever increasing threat to the business-as-usual activities and very livelihoods of people working in them – such as musicians, photographers and journalists. This was an ever-present motif in presentation and the Q&A that followed: how can the activities of journalists be made commercially viable?

I was reminded of the classic and prescient 2009 article by US digital analyst Clay Shirky, ‘Newspapers and Thinking the Unthinkable’.  His persuasive analysis was that print media does much of society’s heavy journalistic lifting and the work of print journalists is used by everyone from politicians to district attorneys to talk radio hosts to bloggers.  However, the marriage of this heavy-lifting journalism to the stream of advertising revenue was essentially coincidental.

Shirky notes “This wasn’t because of any deep link between advertising and reporting … that the relationship between advertisers, publishers, and journalists has been ratified by a century of cultural practice doesn’t make it any less accidental.”   And if this relationship was under stress in 2009, things are reaching breaking point a decade or so on and Shirky’s wry observation “that ‘You’re gonna miss us when we’re gone!’ has never been much of a business model” is becoming very real indeed.

The persistence but ‘hollowing out’ of established masthead media, was chronicled by media and technology editor Nic Christensen in his final day at Mumbrella, writing about the “ … massive changes in the media, with more to come. We are living through a media revolution driven largely by the rise of digital, but with it comes the consequence for the journalism profession of multiple ongoing rounds of redundancies, as the media business model looks to reinvent itself within what is a seismic transition.”

The same sentiments were reported for Canada by Nieman Lab: “To be clear, though, almost all daily publishers have found them themselves forced to cut, given the cascading losses of their broken print business.  … We’re not mourning the death of printed newspapers, but of all the reporting — pixels or paper — that’s been disappearing for a decade.”

Clearly a business model beyond click-bait is needed.  What that might be is a matter of urgent inquiry by many and anxious anticipation by others – despite what may be an emerging market failure, such a thing will be next to impossible to regulate into existence   News itself may be a commodity, but without a fountain-head of reliable reporting about things the great and the good might prefer we remain ignorant of, democracy has a profound challenge.

And without the great capacity of genuine democracy to renew and sustain an innovative and adaptable economy and society we all risk being significantly poorer, materially and in spirit.  Hopefully journalists find ways to be engaged, adaptive, entrepreneurial and commercially viable – all of which it must be said is much more easily advised than done – and the new UTS Centre for Media Transition can assist.

The Zone of Opportunity

Croquet is the first and only competitive game or sport I have ever played, and taking up such a pursuit later in life has presented a fascinating opportunity to observe myself learn and develop. I never really ‘got’ (or liked) the sporting analogies many people use in their business vocabulary. But coaching has emerged as an important common ground, since hitting the relevant ‘zone’ helps participants identify and realise opportunity, be it scoring croquet hoops or delivering career outcomes.

Playing croquet for the last six years or so has been an extremely interesting and instructive journey.    I slowly whittled down my handicap as the necessities and interruptions of full-time work allowed, and now a major re-invention project is to play more competition croquet.

As it happened, shortly after taking up croquet, I did an intensive leadership development course, which included a number of residential sessions at the Mt Eliza campus of University of Melbourne’s Melbourne Business School. That was a pretty special place – it was apparently sold in 2016 to a retirement village operator, which feels a bit like the end of an era. It boasted a vineyard, private beach access, 95-bedroom accommodation, conference and training facilities and four dining facilities.  The course was a memorable experience, engaged in intensive cohort learning with a number of my colleagues.

The thing is, croquet is the first and only competitive game or sport I have ever played, and taking up such a pursuit later in life has presented a fascinating opportunity to observe myself learn and develop.  The Mt Eliza experience and focus on complex adaptive systems thinking provided many tools and insights to inform and energise that observation.  Croquet provided a valuable additional case study over the nine month duration of the course, and in subsequent reflection and use of that training.

One such tool was the notion of ‘double loop learning’.  Essentially the concept is that as well as learning the simple linear skill, you also observe and think about how the learning itself is happening, and make adaptive changes to that process as is useful.  The idea is well explained in the classic article by Chris Argyris, ‘Teaching Smart People How to Learn’. I have found this useful and important both in management and in my chosen game; because as a manager often the challenge is guiding your best people to be even better, and because croquet tends to be a game that attracts smart people.

Until I actually played a competitive sport I never really ‘got’ the sporting analogies many people are fond of employing in their business vocabulary.  I observed that these analogies often created in- and out-groups, appeared to discouraged diversity and often favoured male values. One of the attractive things for me about croquet is that by and large it is gender-neutral, with men and women playing on equal terms.  It is also very age-inclusive.

Without abandoning those observations, I have found a greater ability to relate to appropriate sporting insights, properly delivered.  In particular coaching emerges as an important common ground.

A couple of months ago I completed a Croquet Australia coaching course and as a result was endorsed as a Foundation Coach (level 1) for the three codes of Association, Ricochet and Golf croquet – I even got a badge!

20170725_084101-01I found many points of resonance between the material we covered and my management practice and learning over many years, some of which may unpack into future blogs … I don’t pretend to be anything but a fledgling sporting coach, but I am an expert generalist manager.

One notion I picked up on in particular was the ‘Zone of Opportunity’, which forms the title for this blog.  In croquet it has a highly technical application, but it resonates much more widely for me. It fits snugly into the complex adaptive thinking body of thought, exemplified in the sapling that clings to its opportunistic niche in the feature image.


To the technicality – if your croquet ball is much more than 30 degrees off the centre-line of the hoop you are attempting to run, it is simply not possible for it to be hit through.  Skill and practice can shade the edge of the zone, but clearly it materially improves your chances if your approach shot lands you comfortably within the zone.

Single-loop learning might focus on practicing how to run difficult angles, while double-loop thinking might suggest practicing approaches that consistently land well within the zone as more fruitful.

20170725_085117So the more general use of the term is the coaching necessity to help anybody you are helping to develop, in whatever field of endeavour, to best apply their abilities to solve the skill-related problem, as it is relevant to them.  Finding and exploiting their zone will help them identify and realise opportunity, be it scoring croquet hoops or delivering career outcomes. Obviously this should not simply be a matter finding a ‘comfort zone’ and sensible coaching sets a path of achievable development to levels of greater performance.

This references another use of the word ‘zone’, where players often referred to ‘being in the zone’.  A psychologist, Mihály Csíkszentmihályi coined the word Flow to describe this feeling.  In essence, flow is characterized by achieving complete absorption in what you are doing and thereby of losing all track of time and sense of your surroundings.  Flow is broadly defined by a balance between ability and challenge, when your abilities match the specific challenge you can enter the flow state: croquet players as they build their break, craftsmen when they employ their skills, artists when they paint, writers when they craft their words.

In fact, in a double-loop style observation, this is essentially why I write this blog – as I write, time flies, my skills develop and I have fun: what more reward can anyone sensibly seek in life?


The narrative necessity

We are currently seeing the dark side of the narrative necessity being played out in politics and social media – never mind the experts, just give me the real story with facts I can conveniently believe in …
However, there is an abiding, important and useful role for positive narratives in our lives.  

One thread of commentary about the recently concluded G20 Summit Meeting has been a loss of coherent narrative flowing from the leaders at the event.  There is a deep seated need in humans for explanatory narratives, and ‘sense-making’ in terms of crafting and articulating such narratives is a critical role for leadership.  We seem to need a narrative flow to give a sense of momentum and coherence to our lives, as we transition from moment to moment; without that sense of temporal structure we just have a collection of moments.

In data-driven world of today, discerning and creating narratives to make sense of the myriad data points is more essential than ever.  We are surrounded by more and more dots and the effort of joining them can be exhausting and at times overwhelming. While ‘being in the moment’ is great counsel and a source of comfort in the face of life’s pressures, the narrative ‘engine’ is the key to joining the dots, establishing direction and getting stuff done.

But here’s the thing – people just want a narrative that helps make sense, preferably one that helps simplify and streamline their world.  It doesn’t necessarily have to be true, but it needs to be believable and consistent with the facts on the ground as we perceive them.  And in a circular twist, our preferred narrative then guides our perception and selection of ‘facts’.

This is the stuff of cognitive biases, about which we are becoming more and more aware of through studies such as behavioural economics. A recent blog in the Economist reported an interesting reflection on the persistent of beliefs in the face of contrary facts, especially noting  “motivated reasoning, [which] is a cognitive bias to which better-educated people are especially prone.”


Being smart is no get of jail free card!

If we are not careful, we can simply (or very cleverly) project what we want to see onto the essentially blank world of noisy and jumbled data.  This human tendency to perceive meaningful patterns within random data has been termed ‘apophenia’.  In the world of data, for example, this manifests itself in ‘overfitting’, where a statistical model emerges to fit noise rather than signal and/or ‘confirmation bias’, where information is sought or interpreted in ways that seek to prove ideas rather than test them.

That’s the down side and I think we are currently seeing the dark side of the narrative necessity being played out in politics and social media – never mind the experts, just give me the real story with facts I can conveniently believe in …





However, there is an abiding, important and useful role for positive narratives in our lives.  This was beautifully enunciated by Viktor Frankel in his book Man’s Search for Meaning, first published in 1946. An Austrian psychiatrist before (and after) WW2, he drew on his experiences as an Auschwitz concentration camp inmate to document how, in even the most extreme circumstances, the human urge to seek and create meaning is crucial.

He shows that we have amazing powers of endurance, so long as it somehow makes sense to us to go on living: “He who has a why to live can bear with almost any how”.  On this broad basis he worked out what he called ‘logotherapy’, a technique oriented to enable men and women to see meaning in their suffering, aiming to set them free from despair and find new courage to face circumstances which seem beyond them.

20170709_084329Frankel suggests “that mental health is based on a certain degree of tension, the tension between what one has already achieved and what one still ought to accomplish, or the gap between what one is and what one should become. Such a tension is inherent in the human being and therefore is indispensable to mental well-being.”  That tension is narrative tension as we work on the story arc of our lives, and Frankel observed in the extreme circumstances of his heinous captivity that “The prisoner who had lost faith in the future [lost that narrative tension] was doomed.”

Beyond the personal, sensible evidence-backed policy is more important than ever and policy makers need to acknowledge and resist various cognitive bases in their decision making. Those in leadership positions have a necessity and obligation to help people to develop and sustain unifying and sustaining stories about what they are doing and why.

Authentic narrative is essential to meaningful existence.  I attended the NSW U3A Network 2017 annual conference a couple of weeks ago, and one of the sessions was about Big History – unsurprisingly, space here does not permit a full exposition of the history of the entire universe.  However the speaker, Prof David Christian of Macquarie Uni, did a fine job which is replicated in his TED talk on the subject: “The history of our world in 18 minutes” – can I strongly suggest taking a look?

Suffice it to say that his narrative arc from the big bang to the present ‘anthropocene’ provides a very interesting story and perspective – if anyone has the ear of a G20 attendee they might send them the link!

What is risk worth: does assuming greater risk equal greater productivity?

This blog suggests that establishing transparency about who bears what risk must be an integral, non-financial part of evaluating and making policy, as exhausting and inconvenient as that may be!

Well, that was exhausting! Applying for Seniors thingies and squaring away MyGov and the ATO involved phone calls, secret questions, password and mobile number resets, multiple emails, text message codes … but all in a good cause, protecting the security of my information, managing the risk of hacking and data breaches.  What’s not to like, especially as we witness major cyber-attacks such as the WannaCry ransomware exploit and the more recent Petya attack?

Most people find the subject of risk management rather dry and boring (not to mention exhausting), but as my example shows, managing risk is something close to home, and we usually feel good if we are in control.

However, as my example also shows, this comes at a cost, in this case time and effort, and sometimes in money, like buying insurance.  One way of reducing those costs is to wear the risk: to assume a higher risk profile.

The point I have been pondering is whether this is a genuine productivity gain i.e. efficiency that gets more for less, or is it a re-arrangement of the deckchairs which loads the costs forward into the impact if the risk event occurs?  I also wonder about the translation of this question into public policy where governments essentially assume risk on behalf of citizens.

To unpack that thinking a little.

The thread I am pulling has a slightly obscure origin – it is called Baumol’s cost disease (or the Baumol effect), described by economists Williams Baumol and Bowen in the 1960s.  William Baumol died very recently aged 95 and still working …

The basic idea is that services like health care, education and government public administration activities are heavily labor-intensive where there is little growth in productivity over time because productivity gains come essentially from a better capital technology.

To quote Wikipedia, “… the same number of musicians is needed to play a Beethoven string quartet today as was needed in the 19th century; the productivity of classical music performance has not increased. On the other hand, the real wages of musicians (like in all other professions) have increased greatly since the 19th century.”

The bottom line is you either get less symphony, or much more expensive symphony. This seems to be holding true even as computers and information technology have marched in to these sectors.  A current conceit is that digital transformation and even artificial intelligence (AI) will deliver the longed-for productivity increase. I think the jury is probably still out on that one.

But to come back on point, notwithstanding the obscure observations of Messrs Baumol & Bowen, governments have diligently assumed a productivity dividend in their public services, either implicitly or explicitly and demanding that agencies deliver the same (or more service) with less resources.

From a taxpayer perspective what’s not to like: less wasteful public servants, lower taxes even perhaps? However, I suspect what we frequently get is actually less public service rather than more efficient public service.  Sometimes that is OK, particularly depending on how much government you are inclined to think is a good thing.  Deregulation can be a beautiful thing.

But what if some of that enthusiastic deregulation is not so much about reducing costs or producing efficiency and productivity, but rather about assuming a higher risk profile: shifting the deckchairs, crossing your fingers and praying there is no ice-berg ahead?

This was the stuff of the GFC back in 2008 – punters were assured the financial engineering had made dubious investment products safer. But instead the ‘reforms’ had stored risk in all sorts of imaginative places, from whence it emerged with a vengeance.  In another poignant example, while it is still relatively early days in the aftermath, it seems likely that with the London tower fire there is a regulatory, compliance or enforcement failure somewhere in there.  The ongoing program of tower inspections seems to indicate this is a systemic issue. Costs were saved, but these ‘benefits’ were generated not by efficiencies but rather by the imposition of now obviously unacceptable risks on people who were not only not able to control them, but who were simply unaware of them.

One of the great things about money (apart from the fact that it is very handy to let you get the stuff you want) is that it allows you to compare things that are otherwise incomparable – apples with pears, airports with motorways, pensions with superannuation.  Hence the term ‘bottom line’ – money lets you sum it all up and make a call – a blessing for policy decision-makers. But I suggest that risk is another common denominator which can and must be used to inform decisions, and critically, it cannot itself be reduced to money.  Indeed as the GFC demonstrated, there can be risks to money itself. Figuring out how to compare risk profiles and establishing transparency about who bears what risk must be an integral, non-financial part of evaluating and making policy, as exhausting and inconvenient as that may be!

A note on the featured image:

After arriving in Sydney I lived in a bed-sit in Surrey Hills, then a far socio-economic cry from the current hipster paradise. One day on a walk in the rain a poster caught my attention, torn in half by the partial collapsed of the wall on which it had been pasted.  The rain had saturated the paper and the diffuse light lent the scene a soft intensity, amounting to a compelling and slightly disturbing image.  Hot-footing it back to the bed-sit I  grabbed the Polaroid camera I was experimenting with at the time and persuaded a neighbor to come along and hold an umbrella over me while I captured the shots.  Many years later I painted the image as shown as an element in a larger multi-media piece.

Strategic thinking today

This blog suggests that strategic thinking should be applied sparsely and is best conceived of in terms of capabilities to be built and sustained, rather than predetermined outcomes to be achieved.

There’s an old saying that if you think you are mad, there is a good chance you’re not.  My suggestion is that there is an echo of this in much of what passes for strategic thinking – if you think you are being strategic …

This blog suggests that strategic thinking should be applied sparsely and is best conceived of in terms of capabilities to be built and sustained, rather than predetermined outcomes to be achieved.

For one thing, there is far too much of it. I know that’s a weird thing to say when we are urged at all sides to be more strategic in our thinking, and failing to do so is a frequent point of criticism. But bear with me.

A little bit of excellent strategic insight and direction, embedded and pursued relentlessly, is far more effective than endless strategic review. Strategy is like seasoning in cooking, it can define the dish and mark great from good – but it is not the primary ingredient and must not be overdone.  I won’t pursue the culinary metaphor today, but it might prove interesting for another day.

One important distinction, often lost, is between strategy and tactics.  Tactics do require frequent attention, being closer to operational execution This is actually getting stuff done, which should occupy most of your time and energy.  Much of what is thought of as ‘strategic’ is more or less sophisticated tactics and indeed deserves appropriate recognition – nothing is merely tactical.

The distinction relates to scale and scope – croquet is often called a strategic game, but even the most advanced forms really only require appropriate selection of tactics – the strategic envelope is determined by the game itself and there is a widely agreed optimal approach to winning. A croquet player might however adopt a strategic approach to what tournaments they play in to develop their skills and advance their ranking.

Which edges us closer to what ‘strategic’ means – it is about the longer term, the broader view and provides the context to guide tactical choices and operational decision-making. A crucial question must always be; “Is what I am about to do consistent with our strategic direction?”

So while constant strategic awareness is a critical skill, less so endless strategic questioning and review.

‘Ah ha’ you say, but surely the world is changing so fast these days we have to keep our strategy under constant review. It is indeed clear that the disruption exemplified in the digital industries has, and continues to, spread into the ‘real world’ of cars, accommodation and can be observed in politics and culture.  Indeed, I recall the salutary experience of sitting on an ICT industry group committee which had duly crafted a 10 year strategic plan, but was undertaking a review after 6 months, because circumstance had changed – who knew!

Constant review and ‘catch-up’ analysis will indeed seem essential if you have conceived your strategy as a kind of meta-tactic, built in terms of predetermined outcomes to be achieved.  Which will very likely consume time and energy best spent on getting stuff done!

So what to do?

In my view the answer lies in strategic scenario planning. Using various techniques you can generate a range of scenarios which are more or less likely to emerge in your particular landscape.  From these scenarios identify essential capabilities needed to operate successfully.  Look to see which capabilities occur across the largest number and highest likelihood scenarios.  Conduct a gap-analysis to see which ones need most attention.

You can use this analysis to frame the intent to develop and sustain the capabilities which are most likely to be needed across the widest range of likely challenges on your strategic journey.  This thinking is something that can apply on many scales – you will see something of it in the Charles Six Dot Zero architecture for instance.

The next trick will be to involve everyone concerned with that strategic intent – achieving intellectual agreement is easier said than done, and forging the necessary emotional engagement often neglected.  In another post I will explore the power of ‘brand’ to assist in that alignment task.